Keqiao Tiantian Fashion Activity Explores
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The proposed carbon peak and carbon neutral goals have had a profound impact on social and economic development, production and management methods, and life and consumption concepts. As the main force in implementing the "dual carbon" goal of the textile industry, enterprises urgently need to develop an eco-environmental layout with institutional innovation, technological innovation, and product innovation to promote the high-quality development of the industry's green cycle.

   On November 8, Keqiao Tiantian Fashion-"Green Development Path of Textile Enterprises under the Dual-Carbon Target" fashion exchange event was launched in Keqiao, Shaoxing, Zhejiang. At the event organized by the China Women's Fabric Fashion Trends Institute, the four experts analyzed the opportunities and challenges of textile industry enterprises on the road to achieve the "dual carbon" goal from the dimensions of industrial transformation, circular development, product demand and brand marketing. Nearly 50 management, R&D, design, and sales personnel from Keqiao textile companies such as Enhe Textile, Shaoxing Shilu, Luwen Textile, Yisha Textile, Yongsheng Industry and Trade, Xiaoazhang Textile, Zhejiang Yuhua and other Keqiao textile enterprises attended the scene This event.

   Expert opinion, multi-dimensional exploration of green development path

Hu Kehua, deputy director of the Office of Social Responsibility of the China National Textile and Apparel Council, in "Industrial Structure Adjustment and Transformation under the Dual-Carbon Goal", through the interpretation of the global textile industry's sustainable development governance status and the six major carbon emission reduction routes, proposed the establishment of a dual-carbon Leading the group, participating in the climate training camp, completing the carbon emission baseline survey, and formulating the four basic actions of the two-carbon target action plan.

   "'Recycling' and'zero waste' are effective solutions to reduce the huge waste in the fashion industry." Tan Yaxing, founder and CEO of MSC Consulting, gave a speech on the theme of "Sustainable Fashion, From Circular Economy to the Future". He pointed out that companies need to truly reach and impress consumers through complete and sustainable solutions from strategy, production to external communication.

Liu Shiliang, the project manager for the research and development and promotion of functional additives of Demei Chemical, stated in the "Demand for Functional Textiles in the Post-epidemic Era" that the epidemic has promoted the development of the concept of healthy consumption, and consumers are more inclined to function, health and hygiene, safety protection or comfort and nature. Textile products, and put forward five hot directions of antibacterial textiles, hyaluronic acid, anti-ultraviolet, wormwood finishing, and tea tree oil finishing.

Duan Wuhai, the head of Semir apparel innovative materials, pointed out in the "Sustainable Development Marketing of Clothing Brands" that textile and apparel materials are accelerating the transition to low-carbon fiber materials. Enterprises must grasp the multi-faceted market dynamics, increase product functionality and visible selling points, with precision Marketing and promotion meet the diverse needs of consumers, enhance brand power, and achieve sustainable development of the company.

As an important supporting event for Keqiao’s Everyday Fashion, in the “Keqiao Fashion Lecture Hall”, Liu Xiangdong, deputy general manager of Guangdong Xinhui Meida Nylon Co., Ltd., will pass on biodegradable nylon 6 fiber degradation methods, production processes and product advantages The analysis, put forward the application prospects of degradable products and the research and development directions in theory and technology.

   Keqiao action, new dual-carbon ideas open new horizons

   A series of wonderful live speeches and online sharing activities have injected new ideas and new kinetic energy into promoting the deep integration of Keqiao textile industry chain and innovation chain, and promoting the green and low-carbon transformation and sustainable development of textile enterprises.

Li Qinglei, general manager of Zhejiang Enhe Textile Technology Co., Ltd., said that today's sharing has brought him a lot of benefits. The company will consider more natural environmental protection and excellent performance cellulose fibers and functional raw materials as the core for fabric development and marketing strategies. Formulate and take active actions with green and sustainable development as the strategic goal.

   Li Yujuan, business manager of Shaoxing Tyre Textile Co., Ltd., said that when developing products, companies will focus on the relationship between products and environmental protection, avoid unnecessary waste in the production process, and implement refined management in every link. "Today's course gives us a better understanding of the feasibility of building a green industrial chain and the value of self-improvement. In the future, we will follow the general direction of industrial development and enhance the green value of products to be traceable and traceable."

   Dongdi Textile Manager Ye Jinxiao said that the "dual-carbon" goal has given environmentally friendly fabrics a broad market prospect, but it still needs a process to achieve green production in the entire industry. "As Mr. Tan talked about today: any node can be started; at any end, there are opportunities. As a textile company, we will reduce carbon emissions from product design, fabric production, logistics and transportation, and garment processing. To help carbon neutrality."